Susan Gellatly was a successful executive in a male dominated company and industry. She wanted to help other professionals enjoy the same success she did, so she started a consulting business to coach and mentor others. She wanted a clean design with the feeling of movement. She loved landscape imagery. I created the path up the mountain to represent the personal accomplishment she had attained and was offering to others.
Her business card were designed to create a smooth and striking impression, and to remind potential clients to reach for their goals.