Client: Scout Finch Consulting
Empowering organizations to make and sustain change.
Andrea John-Smith is a long time consultant who decided to polish her image. She works with non-profits to help them reconnect with their community and mission, and then develop stable funding. She came to me for visual branding and a new custom web design. After assessing her visual preferences and the values that were important to her, I created the logo with a mocking bird taking flight. Her look is clean and sophisticated with a little fun thrown in.
Andrea gave me leeway in creating a web design that would stand out. I played with mixing the open layout of a viewing window and light framing that helps visitors focus on her content. To making her brand shine through, I manually cropped and colored images to fit the design. Because she had limited time to work on content, we made strategic choices to keep content work and maintenance to a minimum.