Portfolio – ESS Revamp

Client: Educational Systems & Services

Providing excellence in language learning technology since 1969

ESS is a family-run business that sells language labs to schools. They came to me with a classic logo their father had created many years ago. They valued it, but they needed to modernize their look.

ESS - Dads Star logoThis logo was strong in many ways. My job was not to replace it, but to really bring it out. First, I made it resonate by creating a strong resemblance between the star in the lower right and the center of the circle.  I used a gradient to make it feel like the larger star in the center was glowing, and applied a contrasting color to make the smaller star stand out. No logo is complete without type. I used Museo Sans to make ESS look modern and gentle.

For their business cards, I found the vertical format worked especially well.

ESS Biz Cards